João Borges, portrait facing the camera.

Who builds it

João Borges.

Founder, Firmitas

He designs, writes and builds the websites Firmitas delivers. He is also the person you talk to.

Career

Where he has worked.

Independent

2023 to 2025

Freelance web and video projects

Websites for small businesses, most of them on WordPress, with the video editing and the content that came with them. Every project was one client, one budget and one delivery date.

He built on WordPress for years. That is why he does not any more: he knows what one costs to keep.

Google

September 2025 to January 2026

SEO Specialist and AI Trainer

Human evaluation and quality grading of search and AI-system outputs inside Google’s search ecosystem. Project specifics are under a confidentiality agreement.

He spent those months judging, one by one, what search counts as a good answer. That is the standard he writes pages to.

Bitunix

January to August 2026

Regional Marketing Manager

Portuguese-language markets at a global crypto-derivatives exchange: growing the Portuguese and Brazilian presence, and localising product and community content across Brazilian Portuguese, European Portuguese and Spanish, in a remote, distributed team.

Two markets that speak the same language and do not buy the same way. That difference is what the copy on your site has to understand.

By referral

Before Portugal

Websites and marketing for friends and contacts

While he was living in Greece, the work started coming to him: friends and business contacts who needed a website, a campaign, someone to carry the job through to the end. One project brought the next, always by referral, until it had everything a studio has except the name.

By the time he came back to Portugal the decision was already made: this would be done properly, under a name that promises exactly what he builds. Firmitas.

Off the clock

Before the code, the coaching.

He played VALORANT professionally. At Spike Nations, a $100,000 international tournament, he was MVP and led his team to the win. From 2020 to 2023 he coached and made content at ProGuides, students taken one at a time. He created and edited the video on the platform’s channel.

Mensa member (Switzerland and International)

Explaining something hard, correcting it without padding, and staying until it works. Same job, different board.

ProGuides coaching reviews

5.0 average across 270 reviews and 333 students coached, as ProGuides counts them.

Reviews left by VALORANT coaching students, published on the ProGuides platform. They are not Firmitas clients.

  • 100% recommend he was friendly and really cares about your goals and is willing to do whatever to help you achieve it! His tips are accurate and to the point and can improve your gameplay quickly and affectively, if you're looking for a coach that can get you your goals this is the guy!

    on ProGuides3 years ago

  • Ganda coach, diz o que precisas melhorar e todo o teu potencial e sinceramente ajudou-me a ter uma perspectiva melhor da minha gameplay, pá 6 estrelas se pode-se

    on ProGuides3 years ago

  • The best! A lot of knowledge and a lot of patience to teach ♥

    on ProGuides3 years ago

  • hes the goat literally the best ever, ya boi wouldnt be hitting new peaks with out him

    on ProGuides3 years ago

  • Good coach, went over my biggest mistakes and pointed out what I was doing well. So thanks for the coaching :^)

    on ProGuides3 years ago

  • nice coach, explained everything clearly and maked easy to understand

    on ProGuides3 years ago

  • Very helpfull tips and notes that helped me really much, highly recommend this dude :D

    on ProGuides3 years ago

  • Very helpful learned tons from him and he understands the game very well

    on ProGuides3 years ago

  • was very satisfied about my coaching will 100% come again

    on ProGuides3 years ago

  • Nice guy; good coach; will come back for more!

    on ProGuides3 years ago

  • Great coaching! 100% recommend

    on ProGuides3 years ago

See them all on ProGuides

What he brings

A website needs more than code.

  • Video editing

    Adobe Premiere Pro, After Effects

  • Image and vector

    Photoshop, Illustrator

  • SEO

    Search and result quality

  • Campaigns and localisation

    PT-PT, PT-BR, ES, EN

  • Code

    HTML, CSS, JavaScript, Python, Rust, SQL

  • Four languages

    Portuguese, English, Spanish, French

What that is worth to you

It all goes through the same pair of hands.

The copy that sells, the images that load fast, the pages search can read, and the person who answers the phone. No subcontracting and no handoffs.

Book a 15-min call