Blog
Blog.
We write slowly. When we write, it is about a decision we took and what it cost us.
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Search Console: three questions for a useful review
The dashboard helps when an observation leads to a decision. Start with searches, check important pages and finish with an action you can verify again.
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The service page: the questions it should answer
Visitors need to understand whether the service fits their situation, what is included and how to proceed. The page can organise those answers before the first conversation.
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Where your website’s megabytes are hiding
Before compressing everything, find out what the page requests and why. Its largest file may be a useful photograph or a video nobody asked to watch.
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Google Business Profile: what to fix before changing your website
Wrong hours or a broken link can sit in your profile even when the website is correct. Start by checking the route your customer actually finds.
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Replacing your website without losing what it already has
When rebuilding a site, check where its old URLs lead. An inventory and redirect plan help preserve access to its pages.
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Why two quotes for the same website differ so much
Before comparing totals, compare the work: text, images, construction, open decisions, accounts and recurring costs.
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How a studio shows its work without turning the site into an archive
Architecture photography needs room. The website needs to load quickly and stay readable as the body of work grows. Preparing the images and choosing the projects are two parts of the same job.
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Your website on a client’s phone, not on yours
Your site is fast for you because your phone already has it and you are on office wifi. A first-time visitor on mobile data sees something else. Three numbers say what.
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Custom build or template: that is not the question
Both sides of this argument are selling something. The real choice is not between two technologies but between two calendars of future work.
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Appearing in AI answers: what Google says you do not need to do
Google keeps a public guide to generative search and it is unusually direct: no additional requirements, no markup of its own for AI, and llms.txt is ignored.
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My website does not appear on Google: the checks, in order
One sentence, two different faults: either the site is not in the index, or it is and is not the one chosen. These checks separate them, in order, and none of them costs anything.
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Who owns your website: domain, code and hosting
Three separate things, and they can have three different owners. You can check today, in ten minutes, without asking anyone.
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What a website quote must contain (and what is usually missing)
A website quote is mostly a list of what is inside it. The lines that are missing are usually the ones that cost the client later.
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Why we don’t build 30-page websites for Google
Mass content works until it stops working. What we do instead, and what it costs.