Getting access to Search Console does not mean knowing what to do with its charts. For an initial review, we suggest three questions: which searches bring people in, which important pages can appear and which observation deserves action?
This sequence organises the work; it does not replace a diagnosis of a specific failure. If you can no longer find your site, start with my website does not appear on Google. A sudden drop or a security warning deserves separate attention without waiting for the next routine review.
Which searches and pages generate visits?
The performance report shows clicks and impressions in Google Search results, with views by queries and pages. Choose a period and record your filters before comparing numbers.
A useful question is whether pages explaining your services receive clicks from searches relevant to those services. Separate searches for the business name from other queries when that helps interpretation. Read the destination page too: the number alone does not tell you whether the text answers the request.
Compare equivalent periods and consider changes you know about, such as a campaign, holidays or a website move. More clicks do not confirm new clients, and an isolated drop does not identify its cause. Search Console is not a complete record of the business's traffic sources or sales.
Are the pages that matter indexed?
The Page indexing report distinguishes indexed and non-indexed pages and gives known reasons. Google explains that you should not expect every address to be indexed: duplicate or alternate versions may intentionally be left out.
Do not therefore turn the total of non-indexed pages into an automatic error list. Start with a short list of pages you want people to find: active services, contact details and useful content. Compare that intention with the reason reported for each relevant address.
If a service was withdrawn, an absent page may fit the editorial decision. If an essential page is unintentionally blocked, there is a specific question to investigate. The report helps you decide where to look; it does not decide what the business should publish.
What should you check before requesting a correction?
URL Inspection lets you view information about the indexed version and run a live test. These are different observations. The live test checks the current page, but does not guarantee indexing and does not cover every indexing condition.
When handing a question to the website owner, include the address, the page's purpose, the observed status and the date. Mention any recent change. “This service page should be available and appears blocked” is more useful than “the chart looks worse”.
After the correction, return to the same question. Confirm what changed on the website and keep the verification. Google's reported status may update later; do not confuse a completed local change with confirmation in the index.
Leave the review with a short list
For every observation that requires work, record an action, an owner and what will count as confirmation. It is also valid to conclude that an address does not need indexing, or that the data does not yet explain a change.
Choose the review frequency according to changes and the website's importance to the business. A newly moved website needs different monitoring from a stable one. Avoid changing titles, pages and links together just to react to a chart: it will then be harder to understand each decision's effect.
If you need to turn a Search Console observation into a website correction, talk to us. Bring the question and page; you do not need a presentation of every report.
Google documentation checked on 20 September 2026. The three questions are a working proposal, not the result of analysing a client's account.